How I designed a unique and meaningful branding system for a fictional product.
Deliverables: Wordmark using an original font of our creation. 2 or more mockups of final product. 3-stage logo system. Full Dieline.
MOOD BOARD
This is where I started, attempting to capture a feeling, to let the brand speak to me and tell me what it wanted to become. I began to realize that the feeling I was developing felt overused and bland. It wasn't unique.
INITIAL SKETCHES
I thought about how some consumers might feel daunted by hot sauce in general due to unapproachable and abbrassive branding. To solve this problem. A mental image of a dragon suffering from a sauce that was too hot for him immediately came to my head.
FINAL LOGO
+
MASCOT
(Custom font created by me)
FINAL
MOCKUPS
4 SIGNATURE FLAVORS
FINAL
DIELINE
SHELF READY PACKAGING
MORE MOCKUPS
