For my final capstone project, I created an eco-friendly street-wear clothing brand. I wanted to push myself in a multitude of creative aspects at once, designing clothing, branding, and a website on Framer. The final product is a fresh and cohesive fashion brand identity, with beautifully hand-crafted 1-of-1 clothing pieces.
For my final capstone project, I created an eco-friendly street-wear clothing brand. I wanted to push myself in a multitude of creative aspects at once, designing clothing, branding, and a website on Framer. The final product is a fresh and cohesive fashion brand identity, with beautifully hand-crafted 1-of-1 clothing pieces.
LOGO REASONING
LOGO REASONING
This font immediately caught my eye balancing its beautiful, organic curves with a clean, modern form. It was exactly what I felt when I thought about the brand and how I wanted others to feel. Lowering the kerning drastically and merging the letterforms together made this logo look complete and added to the natural earthy feeling I strived to achieve.
This font immediately caught my eye balancing its beautiful, organic curves with a clean, modern form. It was exactly what I felt when I thought about the brand and how I wanted others to feel. Lowering the kerning drastically and merging the letterforms together made this logo look complete and added to the natural earthy feeling I strived to achieve.
#7FB025
#323100
#E8B910
#EF4C0F
#FCFBF6
sans Francisco
+
apple Garamond light italic
BRAND COLORS + TYPE
BRAND COLORS + TYPE
These colors reflect the emotion of the logo, and the fonts enhance the dimension of the brand. I knew from the beginning I'd want a strong, bright reddish color to accompany the pretty obvious choice of green, so I'd have interesting alternatives to use for branding purposes.
These colors reflect the emotion of the logo, and the fonts enhance the dimension of the brand. I knew from the beginning I'd want a strong, bright reddish color to accompany the pretty obvious choice of green, so I'd have interesting alternatives to use for branding purposes.
New collection:
leafcutter
Inspired by the craftsmanship and creativity of the majestic Leafcutter. We admire these creatures for their extremely adaptive nature, and their intricate silk-weaved homes
TEXT
New collection:
leafcutter
Inspired by the craftsmanship and creativity of the majestic Leafcutter. We admire these creatures for their extremely adaptive nature, and their intricate silk-weaved homes
TEXT
the clothes
of the garden
Inspired by the craftsmanship and creativity of the majestic Leafcutter. We admire these creatures for their extremely adaptive nature, and their intricate silk-weaved homes
TEXT
the clothes
of the garden
Inspired by the craftsmanship and creativity of the majestic Leafcutter. We admire these creatures for their extremely adaptive nature, and their intricate silk-weaved homes
TEXT
CARD INTERACTIONS
CARD INTERACTIONS
I wanted the interaction to feel smooth and crisp, using very strong blurs to help highlight important information, and evoke a cool modern feeling. The simple layout is balanced out by the high interaction.
I wanted the interaction to feel smooth and crisp, using very strong blurs to help highlight important information, and evoke a cool modern feeling. The simple layout is balanced out by the high interaction.
ALL
SHIRTS
BOTTOMS
JACKETS
HATS
SETS
ALL
SHIRTS
BOTTOMS
JACKETS
HATS
SETS
CLOTHING CMS
CLOTHING CMS
I taught myself how to create and organize a CMS so I could sort the clothing. I incorporated the blur interaction to keep the identity of the site cohesive.
I taught myself how to create and organize a CMS so I could sort the clothing. I incorporated the blur interaction to keep the identity of the site cohesive.
FINAL EXHIBIT
FINAL EXHIBIT
BACKGROUND VIDEO
BACKGROUND VIDEO
CHOKE ON
PETALS
JACKET
CHOKE ON
PETALS
JACKET
3 pairs of jeans
5 button downs
23 hours of works
3 pairs of jeans
5 button downs
23 hours of works
ZERO
WASTE
JEANS
ZERO
WASTE
JEANS
5 pairs of jeans
16 hours of work
5 pairs of jeans
16 hours of work
CROTCH
FLOWER
JORTS
CROTCH
FLOWER
JORTS
1 pair of jorts
3 button downs
4 hours of work
1 pair of jorts
3 button downs
4 hours of work
STAR-ASS
WIDENED
JEANS
STAR-ASS
WIDENED
JEANS
2 pairs of jeans
3 hours of work
2 pairs of jeans
3 hours of work
SPLIT-PEA
WAFFLE
KNIT
SPLIT-PEA
WAFFLE
KNIT
2 waffle knits
1 hour of work
2 waffle knits
1 hour of work
